Monday, September 16 is a special day for our charity as we’re excited to share that we have launched our first-ever national Shine On brand awareness campaign!
YMCAs across Canada have united to launch this campaign, joining forces to bring attention to the Y in a way we never have before. Throughout the fall, millions of Canadians will see our ads across TV, streaming, and digital platforms, spreading our message of belonging, support, and empowerment to every corner of the country.
The campaign emphasizes the importance of belonging, meaningful employment, and physical and mental health. It conveys that no matter the obstacles or setbacks, the Y is a welcoming place offering support, positivity, and guidance, empowering individuals to achieve their full potential.
It will also highlight the life-changing difference the Y can make in people’s lives, showing potential donors the incredible impact they can help make possible by giving to our charity.
This will amplify our efforts to connect more people to the Y — at a time when they need our critical programs and supports more than ever.